You are viewing the US Master Math at Home site featuring books for use in the United States.

Privacy and Cookie Policy

Please read this policy carefully before using our website.

Dated: November 1st, 2022


Information about our use of your personal data

We are Fig Leaf Promotions Limited and we are the owners of the website: (the “Website”). You have been directed to the Website either by typing the Website url into your browser or via the QR code, both of which are inside your ‘Master Math at Home’ workbooks (“MMAH Books”), or via an online search engine. The sole purpose of this website is to provide you with access to the videos that accompany the content in the MMAH Books and to contact us via our ‘Contact Us’ form if you have any questions or comments. We respect your privacy and we are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our Website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Contact details

Our full details are:

Full name of legal entity: Fig Leaf Promotions Limited (company number 07233807).

Name of data privacy manager: Anna Farmer (

General email address:

Postal address: Third Floor, 20 Old Bailey, London, EC4M 7AN.

We hope that we can resolve any query or concern you raise about our use of your information. However, under the UK General Data Protection Regulation you have the right to make a complaint at any time with a supervisory authority where you work, normally live or where any alleged infringement of data protection laws occurred.

Types of personal data collected on the Website

We will not request any personal data from you the Website unless you choose to enter your personal data in order to contact us via our ‘Contact Us’ form.

If you choose to contact us via our ‘Contact Us’ form we will collect identity and contact personal data from you: your name, your email address and the subject and content of your message to enable us to respond to your comments in the ‘Contact Us’ form.

When you visit our website (just to access the MMAH Books videos) we will collect the following personal data from you when you use our website.

  • Technical Data which includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website; and
  • Usage Data which includes information about how you use our website.

How we will collect your personal data

  • Automated technologies or interactions: as you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see below for further details.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of data

Lawful basis for processing included basis of legitimate interest

To respond to you if you send us a message via our ‘Contact Us’ form.



Performance of a contract with you

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).


Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

Necessary to comply with a legal obligation.

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.



Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

Third-party links

This website includes links to third-party websites, plug-ins and applications as further detailed in our Terms of Use. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Disclosure, Storage, Retention, Transfer outside of the EEA of your personal data and your Legal Rights

For further information around how personal data we collect from you on this website will be disclosed, stored, retained, may be transferred outside of the EEA and your legal rights please refer to our privacy policy.


Information about our use of cookies

Our Website uses Google Analytics, Hubspot Analytics and our videos are hosted on Vimeo  which use different types of cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. You were given the option to consent to our use of cookies when you first visited the Website and by continuing to use our Website, you are agreeing to our use of cookies. You can opt out of certain cookies at any time by changing your preferences on the Manage Preferences page.

A cookie is a small file of letters and numbers that is stored on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Please see Vimeo’s cookie policy for more information on the cookies they use:

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or our services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are easily finding what they are looking for.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

We only use Google Analytics and Hubspot Analytics on the Website, they are analytical/performance cookies. You can find more information about the individual cookies within those tools and the purposes for which they are used below:

Cookie Name

Cookie Description

_utma (used by Google Analytics)

_utma cookies are used to track each unique visitor to the website, they record the time and date of the first visit, the total number of visits, as well as the time at which the current visit started.

_utmb (used by Google Analytics)

_utmb cookies keep track of timeouts and the number of page views the website gets. It also records the start time of each visit

_utmc (used by Google Analytics)

_utmc cookies keep track of users’ website sessions. As soon as a visit ends, and the browser closes and _utmc cookies will record this as one session.

_utmz (used by Google Analytics)

_utmz cookies provide traffic analysis and insights into each traffic source. It tracks where each visitor to the website is coming from.

_hstc (used by Hubspot Analytics)

_hstc is a targeting cookie that tracks web browser behaviour. These cookies allow us to display advertisements during a user’s browsing experience once the user has expressed interest on the website.

_hssrc (used by Hubspot Analytics)

_hssrc is a targeting cookie that tracks web browser behaviour. These cookies allow us to display advertisements during a user’s browsing experience once the user has expressed interest on the website.

_hssc (used by Hubspot Analytics)

_hssc is a targeting cookie that tracks web browser behaviour. These cookies allow us to display advertisements during a user’s browsing experience once the user has expressed interest on the website.

hubspotutk (used by Hubspot Analytics)

hubspotutk is a targeting cookie that tracks web browser behaviour. These cookies allow us to display advertisements during a user’s browsing experience once the user has expressed interest on the website.

Applicable Law

These terms are governed by and construed in accordance with the law of England and Wales and subject to the exclusive jurisdiction of the English courts.